There is no doubt that today we have embarked on the path of technologies that will perform many tasks the accomplishment of which, for now, requires the human brain. Companies like Google, Facebook, Amazon, Apple, Microsoft, and Adobe are investing heavily in technologies that automate and anticipate business and domestic activities. At the head of the list of the most important users of artificial intelligence, we find unsurprisingly social networks, search engines, and SaaS. Far beyond targeted advertising, technology has enabled structures of all sizes to expand their customer base on an international scale. Changes in purchasing behavior and the multitude of contact channels have exploded the volume of data available to brands.

Before founding Pattern89, R.J. was the driver behind ExactTarget's mobile strategy, including the launch of SMS marketing in 2002 and spearheading mobile marketing during the launch of the iPhone. Hi… (show all) Before founding Pattern89, R.J. was the driver behind ExactTarget's mobile strategy, including the launch of SMS marketing in 2002 and spearheading mobile marketing during the launch of the iPhone. His leadership was instrumental when Salesforce acquired ExactTarget for $2.5 billion in 2013, where he became the vice president of mobile products.

In recent years AI has already driven up sales and influenced customer decisions, but how it will change the marketing functionality? Let's explore how AI is redefining the contemporary marketing campaign! Emerging technologies are fantastic in their own and with the advent of Artificial Intelligence, smartphones aren't smart anymore; they have become intelligent phones, they understand human emotion by facial recognition and voice. With AI, futuristic mobile marketing tools are real now. In 2016, ComScore, an American media measurement and analytics company, providing marketing data and analytics reported that the desktop accounts for 35% of digital media time compared to mobile's 65% resulting in mobile marketing being on top when compared with other platforms across the consumers' range.

The landscape of business is filled with many challenges and often offers many unique openings as well. Ultimately, it is up to a shrewd business person to take advantage of pioneering openings and maximize its potential for optimum profitability. While mobile marketing seems to be a very efficient means to reach target audiences, it would interest you to known that AI technology amplifies the efficacy of mobile marketing with staggering benefits associated with intensified reach. Numerous investigations into the online marketing sector reveal the enormous benefits that AI will bring to business to business marketing. In similar fashion, an overwhelming majority of interviewees agreed to the tremendous impact AI will have on marketing in the next 8 years. Many marketers are deterred from exploring the incredible benefits of AI because they fear that it may be exorbitant to implement or that it might be very challenging and difficult to coordinate.

Mobile marketing is widely used nowadays by mobile operators, retailers, service providers, and financial institutions, among others. What is more, the use of mobile marketing has continued to grow across all channels – within applications, text messages and push notifications. According to an international survey conducted among marketers, 79% of them agree that mobile marketing is core to their business. Indeed, mobile marketing is increasingly perceived as being directly linked to their business' primary revenue source. But since it's not so easy to send personalized interactions and tailored offers to end-users, you end up with a plateauing of the mobile marketing's acceptance rate. This is where machine learning can help.

There was huge excitement a few months ago when Google announced the launch of Google Assistant. Much noise was made about its features and ability to chat and assist you with many tasks. It can bring you relevant information, send messages, book events, save reminders, change the lights and… well, the list of features goes on and on. There will undoubtedly be upgrades and improvement to its ever expanding capabilities over the coming year. OK, so now that Google has our attention, what does this and all the other AI platforms available mean to marketers?

More than a year after announcing its automated assistant, Facebook has launched its'M' AI assistant in Messenger in the US. M listens in on conversations, per se, and offers suggestions based on things mentioned during a chat with friends or family. It will suggest stickers to send, a payment option when people are discussing money owed, sharing location, making plans, starting a poll in group conversations, and getting a ride through Uber or Lyft – all suggested based on the things mentioned in conversation. "M relies on AI machine learning techniques. It suggests relevant actions to help manage conversations or help get things done," said Facebook in a post.

The phrase'hype cycle' could have been invented for the mobile marketing industry. Typically, a new tech's day in the sun lasts anything from six – 12 months, before the next big thing comes along. Think about Native, Wearables, Programmatic, Augmented Reality and Virtual Reality. All came, all are still very much around, but each has been superseded by the next. And if VR was last year's big thing, AI (Artificial Intelligence) is this year's, infiltrating an increasing number of aspects of our daily lives.

Want to see better marketing results? You might want to jump on the artificial intelligence bandwagon. A February 2017 study of 200 businesses showed that retailers plan on expanding their marketing, particularly social media and mobile marketing, and incorporating artificial intelligence to better personalize the customer's journey as well as analyze results. The study was conducted by Sailthru, a cross-channel management platform company. When discussing what marketing channels best met marketing goals, 56 percent of businesses surveyed said their websites generate the most online revenue, with email marketing and mobile coming in next at 18 percent and 7 percent.

You didn't have to be following the coverage from this year's CES too closely to notice one name repeatedly cropping up, across what felt like every announcement at the show: Alexa. Alexa is an artificial intelligence, a virtual personal assistant developed by Amazon. And right now, it looks likely to be remembered as AI's first major foray into the mainstream. Developed by Amazon's Lab126 R&D division, and building on the eCommerce giant's acquisition of Cambridge AI startup Evi in 2012, Alexa made its debut – there's a temptation to say'her debut', given the gendered name and voice, but let's stay neutral for the moment – back in November 2014. It was first sold as part of the Amazon Echo, a smart speaker that enabled users to ask questions, select and listen to music and, of course, order shopping using just their voice. It wasn't until last year, however, that Alexa made a real splash.